June 13, 2011
Poker blogs have been around for nearly as long as online poker, with many players keeping a blog of their personal poker journey as they learn the game, move up in limits, or try new strategies. Whether playing on no download poker sites or traditional poker clients, it’s helpful for players to have a record of their progress, plus many blogs allow for commenting from other players or bloggers that can be very helpful, whether it’s advice on playing hands or simply encouragement to stick with it when things aren’t going so well.
As far as tips for poker bloggers just starting out, the best advice is also some of the simplest; create a poker blog because you love writing and poker, not because you think you can make money through affiliate programs. It’s true that many online sites pay as much as $100-$150 for every player you refer to them but it’s a very competitive industry, and most of the readers of poker blogs have already signed up with the top online sites. If you’re just starting a poker bog to try to make money, the odds are great that you won’t stick with it or earn much cash.
Another great piece of advice is to find your own voice and niche, and to not try to be all things to all people. Some bloggers write great trip reports about playing in live poker tournaments at Las Vegas or Atlantic City, while others might post good strategy guides or the analysis of hands. It may take some time to settle into your own groove but if you stick with it you’ll eventually find your own poker voice and discover the type of posts and content that you enjoy writing. Readers usually pick up on that and respond in kind, so your blog will be much more fulfilling and successful if you’re enjoying yourself as you write it.
Last but not least, don’t be afraid to personalize your poker blog and put yourself into it. Even if you decide you want to be the ultimate online poker guide to all things poker, you’ll be much more successful if your own personality shines through, instead of writing in a dry, clinical tone. If you want readers to continue to return you have to provide more than just bare-bones information, and one of the most engaging ways of doing that is by letting yourself seep through, whether it’s including funny stories from daily life or other issues and topics that spill over to the poker tables from time to time.
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